Above the fold- Reference to the content on a blog that appears without scrolling down in the open window. Borrowed from newspaper terminology.

 Adaptive Design- detects the device and other features, and then provides the appropriate feature and layout based on a predefined set of viewport sizes and other characteristics.

 Affiliate- officially connected or attached to a larger organization

 Affiliate Marketing- a marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals.

Anchor text Used to anchor a URL to some text on a web page. When users view the web page in a browser, they can click the text to activate the link and visit the page whose URL is in the link. Example: This is anchor text

 App- abbreviation for Application. an application, typically a small, specialized program downloaded onto mobile devices: the best GPS app for your iPhone.

Archives- A collection of previous blog posts, usually date-based, category-based, or tag-based.

Article Article and blog “post” are frequently used synonymously. An article is one single post on a blog.

 Audioblog- A blog where the blogger posts recordings of voice, music or other audio content, often with textual annotation to identify the content for indexing.

 Author The name associated with the person who wrote a blog post.

 Autocasting- Automated form of podcasting that allows bloggers and blog readers to generate audio versions of text-only blogs from RSS feeds.

Autoresponder- An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.

Avatar- though not far removed, an avatar is a photo, graphic or image that represents you across blogs and other social-networking sites. This is not require nor used by all, and is sometimes displayed within the profile or comment sections.

Aweber-See Email Service Provider.


Backend- The administrative area of your site, also known as the “Dashboard” in WordPress.

Backlink- are incoming links to a webpage.When a web page links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.

 Blacklist- Lists of URLs identified as spam URLs and therefore eliminated from comments and trackbacks on a blog.

 Blinking- Also called b-linking” or b’linking. This is a synonym of blog hopping, or moving from blog to blog by clicking on the links on the page, often links found on the sidebar.

 Blog- Short for weblog. A blog is collection of thoughts, media, links, etc. shared with others online. To “blog” is the action of producing content on a blog.

 Blog feed- A feed (often called RSS) is a stream of posts or comments that is updated when new content is published. This is very useful, as it allows other people to monitor your blog, along with other websites they are interested in, and aggregate them together through applications known as feed readers, like the WordPress.com Reader or RSSOwl. This is particularly useful to keep track of updated content from many blogs and sites without even visiting them. The content comes to you!

 Blogger- A person who creates and posts to a blog.

 Blogiversary- The anniversary of a blog’s founding.

 Blogosphere- The entire network of blogs. It’s sort of like the universe in that it’s infinite.

 Blogroll A list of blogs, usually placed in the sidebar of a blog, that reads as a list of recommendations by the blogger of other blogs. Often indicative of the political affiliations of a blogger, these lists may also include many other kinds of recommended media, including newspapers, journals, books or even companies.

 Blogspot- Hosting service for blogs operated by Blogger.com, which in turn is run by Google.

 Blogvertising- Advertising that appears on a blog, often in the sidebar or in a banner ad on the masthead or embedded within posts. Explosive growth fueled by BlogAds and Google Ads in recent years has made blogging as a full time profession financially viable for operators of high traffic blogs.

 Bootstrap-  is a verb that comes from the saying, “to pull oneself up by his bootstraps.” Using one’s own resources rather than external help. A bootstrapped business doesn’t take out loans to get started.

Breadcrumb- A display of the parent links leading to the current page or post.

 Browser- A web browser, or simply “browser,” is an application used to access and view websites. Common web browsers include Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, and Apple Safari.

 Bouncerate- the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

Bundle-a program that promotes different types of products (such as eBooks, eCourses, videos, and workbooks) from one or many bloggers by bundling them into one package, typically at a discounted rate.


 Cache- a small form factor of internal memory that stores instances of the most frequently executed programs in the main memory to enable faster access when they are requested by the CPU. A very common example of caching is in a Web browser, so after the first time someone comes to your website it will load faster every time after because their computer saved some data from your site which is called cache.

CAPTCHA- stands for Completely Automated Public Turing Test To Tell Computers and Humans Apart. You’ll recognize captcha as those words you have to type to verify yourself as human when you leave a comment at some blogs or make changes to some online accounts.

Category: A blog category is a topic you address on your blog; your list of categories is like the table of contents for your blog. Categories are broad and can encompass smaller, more defined topics (i.e., tags). A category title should be descriptive and can be several words long. Categories go hand-in-hand with tags

 Child Theme- A WordPress child theme is a WordPress theme that inherits its functionality from another WordPress theme, the parent theme. Child themes are often used when you want to customize or tweak an existing WordPress theme without losing the ability to upgrade that theme.

CMS- stands for Content Management SystemA platform like Blogger, WordPress, SquareSpace, or Tumblr where you can post and manage content. You need some sort of CMS in order to have  blog. The most popular is WordPress.

 Code- a system of words, letters, figures, or symbols used to represent others, especially for the purposes of secrecy, program instruct.

 Comment- A method of communicating about a blog post or page on that post or page. Usually at the end of a post.

Colophon- A page on a website outlining and crediting the services, systems, tools, and designs used for the site.

Commenter- One who leaves a comment on a blog.

 Comment Spam- spam posted in the comment section of blogs, usually consisting of a few lines of text (usually unrelated to the post) and a link, often to a splog. These comments are almost always posted by spambots crawling the blogosphere. The links posted elevate the splog’s place in search engine rankings and may also send unwitting users to sites that install adware, spyware or malware onto the browser’s PC. Many blogging services now offer character recognition authorization or registration for comments that prevents posting of these comments.

Content Landing Page- A web page with a keyword-dense introduction followed by links to relevant, cornerstone content centered upon one specific topic.

Cornerstone Content- Cornerstone content is a compilation of your blog’s most unmissable content.

Cpanel- is a web based hosting control panel provided by many hosting providers to website owners allowing them to manage their websites from a web based interface. This program gives users a graphical interface from which they can control their portion of the Unix server.


CSS- Stands for Cascading Style Sheets. CSS defines how a web page displays HTML elements. There are many short pieces of css code that even non coders can use to help their website perform a specific function. 


Default theme- Every installation of WordPress has a default theme. The default theme is sometimes called the fallback theme, because if the active theme is for some reason lost or deleted, WordPress will fallback to using the default theme.

 Directory A blog directory is a website that lists blogs, usually ranking them by their popularity and ordering them by subject or category. It’s a good idea to add your blog to directories to help generate more relevant traffic, especially when you are first getting started.

 Domainoften used synonymously with “domain name” the part of a network address that identifies it as belonging to a particular place on the internet. Ex: www.entreprenuer.com

Domain Authority- Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). Domain Authority is calculated by evaluating multiple factors, including linking root domains and number of total links, into a single DA score.

 Domain Extension- An example of a domain extension which is an Internet category is .com for commercial, .org for organization, .gov for government, .edu for all educational institutions, .mil for military or .net for a network. An example of a domain extension which is a country code is .us, .uk or .de.

DKIM- stands for Domain Keys Identified Message. allows senders to associate a domain name with an email message, thus vouching for its authenticity. This is done by “signing” the email with a digital signature, a field that is added to the message’s header.

DMARC- stands for Domain Based Message Authentication Reporting and Conformance. It is an authentication protocol used to verify the domain names used to send email in an attempt to prevent fraud and spam. Your email sends certain emails to the spam folder by using DMARC.

DNS- stands for Domain Name System. It is made up of all sorts of records–from A records to CNAME records to MX records to TXT records–that direct where your domain’s email and files are hosted.

Draft- An unpublished blog post. Meaning you can see it on your backend but it is not public to visitors of your blog.

Drip Campaign- An email drip campaign is a message or series of messages sent to specific people based on specific triggers: i.e. signing up for an email list, clicking on a specific link in a past campaign, etc. Also called an autoresponder, it is literally an automatic email response to a specific action, often dripped out over a period of time.


Email Service Provider- A service that allows you to build an email list by collecting email addresses through signup forms, landing pages, etc. You can use an email service provider to send email campaigns or broadcasts to your entire list or segments of that list.

Evergreen- Usually referred to posts that are as useful and relevant as they are timeless.


FAQ- stands for Frequently Asked Questions. A great idea to have on your site to answer any of your reader’s questions that they may not want to take the time to ask themselves.

Favicon- Favicons are the small 16 pixel by 16 pixel pictures you see beside some URLs in your browsers address bar. You also see them in your list of bookmarked sites. They are fairly easy to construct or generate online.

Featured Image An image set to represent the blog post or page as a thumbnail in blog archives or on social media likes and shares.

 Feed This is a news feed used for providing users with frequently updated content. Content distributors syndicate a web feed, thereby allowing users to subscribe to it in RSS reader or via e-mail.

Feed Burner- Any service that takes RSS feeds and makes them humanly readable. The company owned by Google that burns feeds and sends out posts via email.

 Frontend- The front-end is everything involved with what the user sees, including design and some languages like HTML and CSS.

FTP- stands for File Transfer Protocol.  A method of uploading batches of files to a web host. You need to login to an FTP server with a program. 

Footer- The bottom portion of a website, where the copyright information resides. May also include a Footer Widget Area.

Frontend- The part of a website visible to the public.


Gadget- Blogger term for Widget.


Header- The top of a website. Generally includes a header image and a navigation menu.

Hexadecimal value- The six-digit code used within HTML to determine what color to display for a page element. https://htmlcolorcodes.com/ is a great tool to help to determine which colors you want to use for your blog design so you can be sure to use the same colors each time you add a design element to your blog (you can change your link colors to match or be complimentary, add lines between posts in specific colors, etc.).

Home Page- the introductory page of a website, typically serving as a table of contents for the site.

 Host- A company that stores the data for a website on their server.

 HTML- Stands for HyperText Markup Language and defines how text elements are displayed on a web page. Article for more help.

HTTP- stands for HyperText Transfer Protocol. Is the underlying protocol used by the World Wide Web and this protocol defines how messages are formatted and transmitted, and what actions Web servers and browsers should take in response to various commands.

 HTTPS- stands for HyperText Transfer Protocol Secure is a variant of the standard web transfer protocol (HTTP) that adds a layer of security on the data in transit through a secure socket layer (SSL) or transport layer security (TLS) protocol connection.

Hyperlink- The direct link to a web site or page.


Index The process by which search engines find your content and then make it available to users by storing it and displaying it in search results. To know whether or not your content has been indexed simply do a search for a page and if a search engine returns your page then it has indeed been indexed.

Infograph- a visual image such as a chart or diagram used to represent information or data.



Java- is a programming language that produces software for multiple platforms.

 Javascript-  is the language employed by web developers to provide such interaction. Since JavaScript works with HTML pages, a developer needs to know HTML to harness this scripting language full potential. While there are other languages that can be used for scripting on the Web, in practice it is essentially all Javascript.


Keyword- These should be used as a topic generator. Picking keywords is the process of determining what topics are most relevant to your target audience and creating content around those topics. 


Labels- The name Google’s Blogger uses instead of Categories or Tags.

Landing Page- A clutter-free page with a clear call to action. Used in advertising as the page someone will “land” on when they click a specific link.

 Link- Using hypertext, a link is a selectable connection from one word, picture, or information object to another.

Lurker-Someone who visits a blog, but rarely, if ever, comments. Is it rude to lurk? Not at all.


Marketing- the action or business of promoting and selling products or services, including market research and advertising.

Meme- a meme is an online image, video, phrase or simply an idea that spreads from one person to another seemingly for no logical reason at all. Example:

 Menu- Usually a horizontal bar with links to the main pages of a website. Often primary and secondary navigation menus are offered.

 Meta Description-  is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO .

Meta Keywords- are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

Meta Tags- Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.

MSM- stands for Mainstream Media- used to refer collectively to the various large mass news media that influence a large number of people, and both reflect and shape prevailing currents of thought.

 MVP- Stands for Minimum Viable Product is a product with just enough features to satisfy early customers, and to provide feedback for future product development.


Navigation- Web navigation refers to the process of navigating a network of information resources in the World Wide Web, which is organized as hypertext or hypermedia. The user interface that is used to do so is called a web browser.

Newbie-an inexperienced newcomer

NoFollow / DoFollow- How a blog treats links. If a site is DoFollow, then links to external sites are acknowledged by search engines and get credit for being linked to (which helps search engine ranking and authority). If a site uses NoFollow tags within links, search engines do not acknowledge the links to the external site.

 Non-hosted- Also referred to as self-hosted. A self-hosted blog is hosted on your own server or web host, usually a third party you pay to host your site. You can use WordPress.org or Moveable Type as a self-hosted blogging platform if you set up an account with a web hosting company.


Open source- is simply programming code that can be read, viewed, modified, and distributed, by anyone who desires.

 Open Thread- A thread whose topic is open for definition by those posting to it. Common to blogs with large readerships that visit to exchange views, as opposed to focus exclusively on posts from the blogger.

OS stands for Operating System-  is a software program that enables the computer hardware to communicate and operate with the computer software.


Page- A static web page. Newly published pages do not go out to feed or email subscribers.

Permalink- The specific link for a blog post or article. A blog’s main URL would be, for example, http://www.blogher.com and would link to the main page of the blog that’s updated regularly. 

 Ping- In the context of blogging, a ping is the alert in the TrackBack system that notifies the original poster of a blog post when someone else writes an entry concerning the original post.

Pingback- A pingback is an automatic notification sent by WordPress every time a post is published to any posts linked to within that post.

 Platform- Refers to your blogging software. There are many different platforms (all housed online, not on your computer) available for blogging, but the most popular are Blogger, TypePad, or WordPress.

 Plugin A plugin is something that is installed and activated or deactivated on a self-hosted WordPress website. A plugin adds some sort of feature, enhancement, or security to a WordPress site.

 Post- A single unit of content on a blog, usually consisting of at least a title and text. A blog is made up of a collection of posts.

Post scheduling-Using blogging software to write posts and schedule them for publishing in the future.

 Podcasting- podcasting is the preparation and distribution of audio (and possibly other media) files for download to digital music or multimedia players, such as the iPod.

Publish- To post a page or blog post publicly on the internet.



Redirect- Used to specify an alternative URL and in order to redirect the user (or search engine) to a different location. The most commonly used redirect is a 301 permanent redirect, which is applied when you change the URL of a page. To ensure that people, who have linked to or bookmarked that old page/URL, can still get to the updated page/URL.

Registrar A company that provides registration of domain names.

Repost-To post a comment or post that had already been posted, either within a thread or on another blog. Generally frowned upon in the blogosphere, especially when the content is from another blogger’s site.

 Resolution- In computers, resolution is the number of pixels (individual points of color) contained on a display monitor, expressed in terms of the number of pixels on the horizontal axis and the number on the vertical axis. The sharpness of the image on a display depends on the resolution and the size of the monitor. Full HD is 1080p which is a resolution of 1920x1080.

Responsive- A mobile responsive website “responds” in size/format based upon the device it is being viewed on.

Robots Commonly filed as robots.txt, which provides information about a given Web page, most often to help search engines categorize them correctly.

Roundup Roundup posts are posts that essentially just aggregate content or opinions from experts in your niche.  It is considered one of the best ways to increase your blog traffic and build relationships with other bloggers in your niche.

RSS Feed- RSS stands for Real Simple Syndication. Is a type of web feed which allows users to access updates to online content in a standardized, computer-readable format.

Roundup posts are posts that essentially just aggregate content or opinions from experts in your niche.


Self-Hosted Self-hosted WordPress requires the purchase of a domain and hosting, installation of WordPress, and routine maintenance and security precautions.

 SEO- Stands for Search Engine Optimization and refers to how your blog ranks when someone searches a keyword relevant to your blog on a search engine such as google.com. There are many factors that go into SEO, some of which include keywords in your headings and article text, who is linking to you, relevant content, etc.

Server-  Also known as Web Server is a program that used HTTP to serve the files that form Web Pages to users, in response to their requests, which are forwarded by their computers’ HTTP clients. Dedicated computers and appliances may be referred to as Web Servers as well.

 Shortcode- A WordPress shortcode is a code word or phrase enclosed in square brackets in the backend, which outputs a specific result in the frontend.

Shortlink- A shortlink is the shortest version of a permalink. WordPress shortlinks are based on the post’s numerical ID which will never change. URL shorteners are often used to create even shorter shortlinks.

Sidebar- One or more columns generally found on the side of most blogs, usually containing a profile of the blogger, blogroll, advertising, or other plug-ins.

Sitemap- Usually an auto-generated XML-based list of the entire contents of a website, used primarily by search engines. Manual sitemap pages are often created for the benefit of site visitors, as well.

Site Authority- Site authority refers to a website’s ability to rank relevant content in organic search results within its market niche.

Slider- A sliding display of images. Usually the featured image of a post or page is displayed and links to the post or page it is associated with.

Slug- The slug is the part of the permalink that identifies the name of the post or page. WordPress auto-generates a slug with hyphens between the words of the title. The slug does not have to be the same as the post title.

Social Media- websites and applications that enable users to create and share content or to participate in social networking. Examples include but are not limited to: facebook, linkedin, google+, instagram, pinterest etc.

Spam- Comments placed manually or by automatic spammer bots in an attempt to garner links or traffic. Usually filled with random words, promises of traffic boosts, or inappropriate references.

Spambot- A program designed to collect, or harvest, e-mail addresses from the Internet in order to build mailing lists for sending unsolicited e-mail, also known as spam .

 Splog- or a “spam blog” is a fake blog created solely to promote affiliated websites, with the intent of skewing search results and artificially boosting traffic.

 Subscribe To arrange to receive something regularly, typically a publication. Your blog should have multiple means through which users can subscribe to your blog content. Your email list is your most prized possession when blogging. Make it easy for people to subscribe to your blog.


Tag- A tag is a word or short phrase attached to your post that helps make the post findable. It addresses items you discuss in a particular blog post and is usually only a word or two and reflects the keywords or points of your article. Categories are like your blog’s table of contents and tags are like your blog’s index. Tags go hand-in-hand with categories.

 Tag Cloud- A tag cloud is a cluster of all the tag words used on a site, with the font size growing larger for the more popular tags and smaller for the less popular tags.

Tagline- Entered in WordPress General Settings, the tagline is the subtitle of a site, and should further explain the site title.

Template- A website template is a predesigned resource that shows the structure for the comprehensive layout and display features of any website. It is provided by various suppliers to help make Web design a lot easier for designers. A website template is also known as a Web page template or page template.

 Theme- A blog’s design or template. The major blogging platforms provide many free themes you can apply as your blog’s design or you can hire a designer to create a custom theme for you. Most themes allow you to do some basic customization (e.g., use your own banner graphic).

 Thread- A series of posts on a specific topic. A feature used by many email clients, bulletin boards, newsgroups, and Internet forums in which the software aids the user by visually grouping messages with their replies.

Title The title of your blog post is of your page is frequently an H1 tag.

Trackback- A trackback is a manual notification that can be sent to another site to notify them of a post wherein they may or may not be linked.

 Troll- A commenter (usually anonymous, but not always) who leaves hurtful and rude comments at your blog. A troll is different from spam because spam is usually an advertisement of some sort. A troll’s sole purpose is to stir up trouble on your site. Do not engage in a conversation with him or her. It won’t end well. There is usually a way to block them from your site or you can make it so that you have to approve every comment before it appears on your site. That way you can stop it before it starts.


URL This is short for Uniform Resource Locator. Basically this is the address of a piece of information that can be found on the web such as a page, image or document. Ex: https://www.veryimportantbloggers.com

 UX- stands for User Experience Design- UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with. It’s about enhancing the experience that people have while interacting with your product, and making sure they find value in what you’re providing.


Vlog- A vlog (or video blog) is a blog that contains video content. The small, but growing, segment of the blogosphere devoted to vlogs is sometimes referred to as the vlogosphere. They usually post their videos on you tube.

 Vlogger- One who maintains a vlog.


 Web App- A web-based application is any program that is accessed over a network connection using HTTP, rather than existing within a device’s memory. Web-based applications often run inside a web browser. However, web-based applications also may be client-based, where a small part of the program is downloaded to a user’s desktop, but processing is done over the internet on an external server.

Web Page- Web pages are what make up the World Wide Web. These documents are written in HTML and are translated by your Web Browser.

 Wireframe- a way to design a website service at the structural level. A wireframe is commonly used to lay out content and functionality on a page which takes into account user needs and user journeys. Wireframes are used early in the development process to establish the basic structure of a page before visual design and content is added.

 Website- Pages and/or blog posts on a single domain are referred to as a website or site.

Whois- The database that holds the contact information of everyone who has registered a domain name. Whois privacy is offered by most registrars for an additional fee.

Widget- Areas of your website that are uniquely designed to stand out and commonly found in the side bars of your website (left or hand side of a page).

WordPress- At its core, WordPress is the simplest, most popular way to create your own website or blog. More than one in four websites that you visit are likely powered by WordPress. Anyone use or modify the WordPress software for free and it is basically a tool that makes it easy to manage important aspects of your website – like content – without needing to know anything about programming. The end result is that WordPress makes building a website accessible to anyone – even people who aren’t developers.


.XML Sitemap A file you can use to publish lists of links from across your site. This is easily generated and there a lots of free tools out there to help you generate this sort of file. Sitemaps do not guarantee all links will be crawled, and being crawled does not guarantee indexing. However, a Sitemap is still the best insurance for getting a search engine to learn about your entire site.


Yoast- Is a search-optimization firm based in Wijchen, Netherlands. Yoast is currently considered the most comprehensive search engine optimization software available for WordPress users, with its developers responsible for over 10% of WordPress releases. You can start with a free plug in on your blog.